Unpack Your Own Happy is predicated on the idea of individual autonomy and forward-thinking. The company’s goal is to help steer readers to enjoy the good things in life and to make difficult times not only manageable, but useful stepping stones to a brighter future. These are opportunities to refocus, to reframe one’s thinking and, ultimately, to create your own happiness.

Begun as a seed idea that originated in the founder’s career as a teacher and enhanced by her experience as a creative, the company reaches out to a mostly- unserved niche of readers: early readers and siblings of children with special needs. Made for children and families, carefully crafted books and items guide parents as they navigate balancing children with different needs to feel whole.